Ads people finish before they skip.
Playable ads turn thirty seconds of attention into a mini-game about your product - a game launch, a retail promotion, an app. One build, every major network.
Playables grew up inside mobile gaming, but the format sells anything that fits into thirty seconds of play. A mini-game about filling a shopping basket sells a retail promotion; one about mixing paint colours sells a DIY chain's spring campaign. We build the mechanic around whatever the ad has to sell - an install, a coupon, a store visit.
A good playable needs no instructions. One obvious thing to tap, an immediate response, and a game short enough that people finish it.
A playable only earns its place if it ships everywhere. We build one version that passes the spec for every major ad network - not seven separate versions you have to maintain - and keep the CTA reachable from any frame, not just the end card.
Then we tune it against the only thing that matters: the number. A playable is an experiment with a budget attached, so we treat first-tap, completion, and cost per result as the brief, not as an afterthought.
What we hold to
- One input. The whole demo is playable with a single tap target. No dexterity tax, no lost players.
- CTA everywhere. Install, signup, or store visit - the CTA is reachable from any frame, not gated behind the end card.
- Ships everywhere. One build that passes every major network spec, not a separate version per platform.
Questions we get
- Which ad networks do you support?
- All the major ones - Meta, Google, Unity, AppLovin, ironSource and the rest - from a single build that passes each spec, rather than a separate version per network you would have to keep in sync.
- Do playables only work for games?
- No. A playable is a mini-game about your product, and the product can be anything - a supermarket promotion, a loyalty app, a seasonal campaign. If you do have a game, we distil your existing art and mechanics into the fifteen seconds that sell the install; if you don't, we design the mechanic from scratch around your brand.
- How is a playable better than a video ad?
- A video shows; a playable lets the player do. The hands-on version pre-qualifies the click - people who tap through already like what they tried - which is why click-through and conversions tend to move together.
- How long does a playable take?
- Weeks, not months. A focused first playable usually fits inside a short campaign window. Once the first one exists, we hand you the template so your team can ship variants without us.